One of the 5 largest high-segment worsted fabric manufacturers in the world, Yünsa has renewed its logo and slogan. Adding value to the most prestigious firms in fashion sector for approximately half a century, Yünsa  is now aiming to have a much stronger, much more fashion-oriented and modern brand identity with its new logo and slogan. While the Y emblem of Yünsa's in bronze-gold colors is being carried into the international arena, it also creates a strong brand identity with the slogan “Creation of Fabrics”

The story of the new brand image extends to Yünsa's international export success and brand value. In the new brand identity formed with 4 main values;

• “Global” comes from the power to export to more than fifty countries,
• “Premium” comes from being the high-segment worsted fabric supplier of the most prestigious brands in the world and,
• “Modern and Creative” comes from the ability to interpret new generation technologies to the needs of unique designs.

All these values strengthen the brand identity with the slogan “Creation of Fabrics”.  

The shares of Yünsa, the high-segment fabric supplier of the world's most prestigous brands, were purchased from Sabancı Holding by Surmegöz Tekstil, a Ziraat Participation and Mustafa Sürmegöz Partnership, last October.