10 October 2018

Wool is on shop windows in the summer as well: 

Wool does not sweat, on the contrary it protects moisture balance 

Today, with changing consumer preferences, the world famous brands in the textile industry is switching to functional fabrics. The demand for wool fabrics in the industry is increasing with the preference of noncreasing, odour‐free and comfortable fabrics in daily and elegant clothes. In these warm days,  which the summer season has started, with the fact that comfortable fabrics made from stretch wool and containing moisture balance are getting more popular in shop windows, the sense of “wool can’t be worn in summer” is also breaking. Yünsa, one of the leading brands that guide fashion world, is leading the sector with the functional fabrics it develops. 
With the awareness of consumers, demand for healthy and sustainable fabrics are increasing. The  wool’s  usage  area  is  expanding  by  blending  with  silk,  cashmere  and  many  other  raw materials, takes its place in the collections of many brands and designers. 
Do not say; “Can Wool be Worn in Summer?”
Today, with changing consumer preferences, the world famous brands in the textile industry is  switching  to  functional  fabrics. Wool is preferred over all seasons because it is a health‐friendly  fiber  that preserves moisture balance due  to its natural structure. It can also have extra  functions  with  finishing  applications;  unstainable  or  washable  wool  fabrics  can  be developed. With the fact that noncreasing and odour‐free fabrics are preferred in both daily and stylish clothes in these warm days, the demand on the industry for the wool fabrics are increasing and the sense of “wool can’t be worn in summer” is also breaking. 
Bora Birgin, Marketing Director of Yünsa, Turkey and Europe’s largest integrated high‐segment wool  fabric  manufacturer  and  exporter,  speaks  on  the  increasing  popularity  of  the comfortable fabrics made from wool in the shop windows:  "Wool is an active fiber that reacts to changes in body temperature. It makes us stay warm when the weather is cold and helps us cool when the weather is hot. Shortly, contrary to popular belief, wool can be worn not only  in  winter  but  in  all  seasons.  In  recent  years,  demand  for  wool  fabrics  has  started  to increase in the summer with the production of wool fabrics in low microns and  fining.  A German customer of ours has observed the effect of wool on a marathon runner with a suit made of wool  fabric produced by Yünsa and has seen that it maintained moisture balance. Thanks  to  the  thermal  stability  feature,  the  wool  that  prevents  bacteria  generation  in  our bodies and  that  prevents  odour is used  not  only in  daily  clothes  but also in  sports‐athletic fabrics. With these natural advantages, it becomes an increasingly precious raw material both for consumers and for producers. Increasing consumer trends for products made from natural and environment‐friendly fibers, especially since the last year is drawing the attention of the brands. Within  this  direction,  wool  has  an  advantage  in  the  sustainability  goals.
Designers become conscious, prefer to use wool in their collections; so world brands are also increasing their demand for wool fabrics.” Wool is very fashionable this summer as well Yünsa,  who  allocates  2%  of  its  turnover  to  R&D  every  year,  works  to  develop  flexible, noncreasing  fabrics by observing consumer expectations. Yünsa develops designs alongside its functional fabric works. With the increase in demand for wool fabrics in the summer, Yünsa has brought all these innovations to its collections and has expanded its designs and colour variations in its spring / summer collections. This year, within the creation of Yünsa, marine, parliament, white and turquoise colours are standing out in menswear. For women, open and vivid tones are popular. 

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